Average Social Media Management Cost

When it comes to social media management, almost all people want to know how much it costs. The answer? It depends on several factors.

However, the cost of social media marketing varies depending on the organization and the platform used. The average organization spends between $200 and $350 per day, which works out to between $6,000 and $10,500 per month or between $72,000 and $126,000 per year.

What Effects the Cost?

1. Number of Social Media Networks

2. Number of Posts

3. Number of Stories

4. Sponsored V. Not Sponsored

Number of Social Media Networks

- The Number of Networks effects the Cost of the service due to the amount of uploads. If you are only using one Social Media Network, this won't affect you. However, those who are looking to expand to multiple networks will expect to pay more. This is due to the time it takes to upload across all platforms.

Number of Posts

- The Number of Posts effects the Cost due to the amount of time spent creating custom content. Increasing the number of posts also means having to collect additional content for the posts. This means spending more time gathering content from the establishment or creating custom content for the business. The Average number of posts for Social Media Management companies ranges between ten to twenty-five.

Number of Stories

- The Number of Stories effect the cost of Social Media Management due to the amount of time spent uploading content per day. If you are aiming to post three stories per day; that means the company will have to login, upload a story, and log out three separate times in one day. Due to this, Companies will increase pricing dependent on the number of stories you would prefer posted per day.

Sponsored Vs. Not Sponsored Post

- Boosted and Non-Boosted Posts will have a large effect on pricing. Sponsoring a Post means paying the company to promote, boost, and show the content to more people. Non-Sponsored Posts will reach your existing audience and Promote New Natural Growth without additional costs. Sponsored Posts will reach your existing audience and more new users but at a cost.